[← All articles](https://clarveni.com/blog) The Clarveni blog Reported change versus observed change ====================================== The date a change was reported and the date we found it can mean different things. Here's how to read them. By Clarveni Published 20 July 2026 2 min read In this article 1. [Reported change](#content-reported-change) 2. [Observed change](#content-observed-change) 3. [What can a pricing page tell you?](#content-what-can-a-pricing-page-tell-you) 4. [Use the timing to choose the next step](#content-use-the-timing-to-choose-the-next-step) [Back to the top ↑](#article-h) In this article 4 sections 1. [Reported change](#content-reported-change) 2. [Observed change](#content-observed-change) 3. [What can a pricing page tell you?](#content-what-can-a-pricing-page-tell-you) 4. [Use the timing to choose the next step](#content-use-the-timing-to-choose-the-next-step) ![A dated report sits beside two page captures, with a bracket marking the interval between observations.](/prezet/img/blog/blog-27-reported-observed-timing-hero-v1.webp)A dated report sits beside two page captures, with a bracket marking the interval between observations.An announcement tells you when news was published. Comparing two versions of a page tells you what changed between those checks. You need to know which you’re reading before deciding how to respond. The brief should make the dates clear. [\#](#content-reported-change "Permalink")Reported change --------------------------------------------------------- A reported change comes from a dated publication, such as an organisation’s announcement or a news article. Each main development in the brief links to its sources in Clarveni. Each news source shows a date where one is available, usually when it was reported; some dates are when the article was found, so check the source when timing matters. The event itself may have happened earlier. For example, a partnership announced on Tuesday may have been agreed the previous week. [\#](#content-observed-change "Permalink")Observed change --------------------------------------------------------- An observed change comes from comparing two versions of a company profile or a pricing or packaging page you follow. If the first check showed one thing and the next showed something different, we know the difference became visible between those checks. The source may have been updated after the event, so we can’t assume that’s when it happened. [\#](#content-what-can-a-pricing-page-tell-you "Permalink")What can a pricing page tell you? -------------------------------------------------------------------------------------------- It depends on what’s visible: - A published table can show a change to a tier, limit or price when those details can be compared. - A partial view can show a change to visible tiers, features, limits or a promotion. - A text-led page may show only that its content changed. - If a page is unavailable or pricing isn’t published, you’ll need another source to answer the question. *Not published* doesn’t mean *no change*. [\#](#content-use-the-timing-to-choose-the-next-step "Permalink")Use the timing to choose the next step ------------------------------------------------------------------------------------------------------- The source and dates help you judge how much is known and what needs checking before you act. An executive may ask someone to check the effect on the business plan. A product leader may want to test a customer assumption before changing the roadmap. A sales leader may need to check whether the change affects how the team explains its offer. The next step can differ by team, even when the source and dates are the same. Read [how Clarveni checks evidence](/trust/how-clarveni-checks-evidence), or [read the example brief](/examples/weekly-brief) to see its source notes. You’ve reached the end. [Back to the top ↑](#article-h) Read next --------- [### Before a key-account meeting: a company intelligence checklist Turn company developments into useful account-meeting questions. Recheck the dates and scope, separate assumptions and prepare a relevant follow-up. → ](https://clarveni.com/blog/company-intelligence-account-meetings) [### Google Alerts or an intelligence briefing? How to choose the right workflow Compare who discovers, checks and interprets company updates. See when an alert-led routine is enough and when a finished briefing deserves consideration. → ](https://clarveni.com/blog/google-alerts-vs-intelligence-briefing)