Information is easy to get. *A judgement is not.* =================================================== Alerts, prompts and platforms can all tell you what happened to your competitors, key accounts and partners. Clarveni Briefs tells your leadership team what it means for your business, and recommends what to do next. [ Get your free first brief ](https://clarveni.com/start) [ Read the example brief ](https://clarveni.com/examples/weekly-brief) Your first brief is free and built on up to five companies you choose. We email it as soon as it’s ready, usually within a few hours. No payment card required for your trial. A brief built on your business. --------------------------------- It starts from your business. Tell Clarveni Briefs your priorities, your key accounts and the decisions in front of you: winning mid-market retailers in Germany this year, say, or an account that renews soon. Change them when your plans change. It judges what matters. It picks out the changes that matter to the priorities you set, and each one is judged against them. A quiet week brings a shorter brief and not a longer list. It remembers what it told you. Each brief picks up where the last one left off: what has strengthened, what has weakened, what is new. Nothing you have already been told comes back as news. It recommends, and shows its working. Each main development comes with what changed, why it matters to your business and a next step. The reports behind it are named and dated, so you can check before you act. It reaches the whole team. The brief goes to as many colleagues as you like, at no extra cost. The same news, with a judgement. ---------------------------------- Any of the four ways below can bring you the news. A brief built on your business adds what it means for you. **For the head of sales at John Lewis** Independent worked example · Tracking Currys The news, as any of the four ways can bring it Currys’ offer Shoppers who buy a qualifying Black Friday deal at Currys and register it can claim the difference if Currys drops its price by 1 December. What the brief adds Why it matters to you Your price promise covers qualifying drops for seven days. Someone choosing a TV in early November may decide to wait if you can’t protect their price through Black Friday. Suggested action Ask your store and online sales teams which TV buyers are holding off and why. If the seven-day limit keeps coming up, take those models to pricing and cost a longer promise. [Currys · Black Friday guarantee](https://www.curryspriceguarantee.co.uk/black-friday-price-guarantee/) [John Lewis · price promise](https://www.johnlewis.com/customer-services/prices-and-payment/price-promise) Where each one fits. ---------------------- There is more than one good way to follow your market. Here is what each is good for, what it leaves to you and when Clarveni Briefs is the wrong choice. ### A weekly AI prompt You ask an AI assistant about the companies you follow, when you remember to or on a schedule. Best when One person wants a summary of a few companies and is happy to check it. What it leaves to you Telling it about your business each time, recalling what last week’s answer said, and checking the sources before anyone acts on them. [Clarveni Briefs and a weekly ChatGPT or Claude prompt](https://clarveni.com/compare/chatgpt-claude) ### News alerts and feeds Email alerts, feed readers and saved searches pass on each mention of a company soon after it is published. Best when You need to hear about one company or one subject quickly, and someone has the time to read what arrives. What it leaves to you Sorting what matters from what does not, and working out what it means for your business. ### A competitive-intelligence platform Software for collecting what is known about competitors, keeping it in one place and sharing it, often with a sales team. Best when Someone in the business owns competitor research as part of their job, and sales teams want notes on each competitor for deals in progress. What it leaves to you Keeping it up to date, and turning what it holds into a recommendation the leadership team can act on. ### Clarveni Briefs One brief each Monday for your leadership team on the competitors, key accounts and partners you follow. Best when You want each development judged against your own priorities, with a recommended next step and the sources behind it, and no one has the time to do that every week. What it leaves to you The decision itself. Choose something else when You need to hear about a change the day it happens, or you want a library of everything known about each competitor. Clarveni Briefs works on a weekly cycle and reports what changed. They work together. --------------------- These are not rivals for the same job. An alert for the one account you watch most closely sits comfortably beside a weekly brief, and a prompt is a good way to dig into something a brief raised. About this page ----------------- The four ways are described in general terms. A tool of any kind may do more than its description here. If a description here is unfair or wrong, tell us at support@clarveni.com. ChatGPT and Claude are the trade marks of their owners. Clarveni is not affiliated with either.