[← All industries](https://clarveni.com/industries)  E-commerce Decide what needs to change in your online offer.
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Delivery terms, suppliers selling direct and new marketplaces can change where customers buy. Clarveni brings the relevant developments into one weekly brief, with practical next steps for your trading team.

 [ Join the waitlist ](https://clarveni.com/waitlist) [ Get a sample brief ](mailto:support@brefd.com?subject=Sample%20brief) 

The sample is free and built on the companies you follow. No card and no online checkout: founding customers pay nothing until they have had two Monday briefs and chosen to continue.

 [See an example ↓](#industry-example) 

  Example · E-commerceWritten example · Fictional businesses and evidence.

Check what Doveton’s own shop changes for your range.
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1. 1What changed
2. 2Why it matters
3. 3What to do next

 [Read the recommendation ↓](#industry-example)  

     Example · E-commerce Written example · Fictional businesses and evidence.

Willow & Ware · online homewares retailer · 28 September 2026

Check what Doveton’s own shop changes for your range.
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 ### What changed

On 24 September 2026, supplier Doveton Living announced its first online shop, offering its core ceramics range with personalisation. Willow & Ware already stocks products from that range.

### Why it matters

Customers will have another place to buy Doveton’s products. The announcement leaves wholesale terms and retailer-exclusive ranges unclear, so it is worth checking where Willow & Ware’s offer will still differ.

### What to do next

Have Buying compare the announced range with your own product list. Ask Doveton about retailer-exclusive products and planned wholesale support, then recommend which parts of your range or product descriptions need reviewing.

  Source note for this exampleExample source: Doveton’s public shop announcement, 24 September 2026. It names the launch range and personalisation offer; it doesn’t establish customer response or changes to wholesale agreements.

 Explanation: not part of the emailed brief

How a team might take the next step forward, agreed in its own weekly review:

 Who could take it onHead of Buying, with Ecommerce

What to bring backRange comparison and supplier questions · next weekly review

   A longer example Read the retail example, with two developments and their source notes.

 [ Read the retail example ](https://clarveni.com/guides/a-retail-weekly-brief) 

   Where the brief helps  Three decisions to keep in view. 
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  1### Compare the whole offer

A lower product price tells only part of the story. Put published delivery, returns and membership changes alongside your priorities, so the team can decide which comparisons need checking before changing your own offer this week.

**Worth following**Competitor delivery announcements, published returns policies and membership launches.

   2### Keep supplier relationships in view

A supplier opening its own shop could change how you explain the value of buying through you. See relevant announcements in time for the weekly review, with a practical question for the person who owns that relationship.

**Worth following**Supplier direct sales launches, acquisitions and new distribution agreements.

   3### Choose channels with a reason

A new marketplace category may suit your range, but joining takes time and money. Use the brief to identify a route worth investigating, then ask your team to check the terms, costs and fulfilment requirements.

**Worth following**Marketplace category openings, public seller terms and fulfilment partnerships.

   Before you start  How it fits into your week. 
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Choose the organisations that matter, set your priorities and use the weekly brief to agree what deserves a closer look.

  Can the brief compare every product price?Clarveni focuses on relevant organisation developments and selected public pages. It can explain a published offer change where evidence is available. Your team still needs to check the products, delivery addresses and terms that matter to a specific comparison; the brief isn’t a catalogue or stock-checking service.

   What should an online retailer tell Clarveni?Describe your customers, range, position and current priorities, such as protecting delivery margin or finding another sales channel. Choose the competitors, suppliers and partners that matter. That context helps the weekly brief explain why a change deserves attention, while your own team supplies the operating figures needed to decide.