Resources
See what a useful weekly brief looks like.
Start with an example brief to see how the analysis works. Then use the guides to check the evidence, question a recommendation or plan your next team review.
Find a business with questions like yours.
Each example follows a different business through two decisions: what changed, why it matters and what the team should check next.
Written example · Fictional businesses and evidence.
A customer is expanding. What could they need?
A packaging manufacturer considers a customer’s new site and a competitor’s product launch.
Read the example RetailWritten example · Fictional businesses and evidence.
Should you match a rival’s delivery offer?
An independent homewares retailer weighs up delivery costs and a trade customer’s hotel openings.
Read the example Professional servicesWritten example · Fictional businesses and evidence.
A rival buys a payroll firm. Should your offer change?
An accountancy firm reviews client needs after an acquisition and a new fixed-fee offer.
Read the example TechnologyWritten example · Fictional businesses and evidence.
New pricing. A new way to buy. What changes for you?
A software startup checks a competitor’s pricing change and a partner’s marketplace.
Read the exampleWhy a brief, and why weekly?
See what arrives in your inbox, how it’s put together and where it fits into your week.
What is competitive decision intelligence?
See what turns a market update into something worth acting on.
How the analysis worksFrom a development to a suggested response
A worked example from a software market: follow one pricing development through the business context, the uncertainty and the suggested response.
Getting startedGetting set up
See how your priorities and the evidence shape a weekly brief.
Point of viewWhy one brief a week
Give market changes a place in the week, with room to think and respond.
PrinciplesWhy Clarveni works the way it does
Context, evidence, conclusions that say how far the evidence goes, and when holding course is the right answer.
Decision guideDashboard versus weekly brief
Compare exploring the data yourself with receiving a focused recommendation.
See the sources behind each main development.
Learn how Clarveni handles publication dates, changes found between checks and questions that need another source.
How Clarveni checks evidence
Read how we handle source links, dates and gaps before a brief is sent.
Evidence guideReported versus observed change
Understand the difference between when news was published and when a page change was found.
GuideGetting your first brief
Set the priorities and organisations that shape your first weekly brief.
Trust in practiceWhat a quiet week should look like
See why a short brief can still be useful, and what it says about the sources that were checked.
Bring it into the work your team already does.
Explore how a brief can support leadership reviews, product planning and sales manager conversations.